Email Newsletters, many business owners create a newsletter because they would have heard that their website should have a newsletter subscription. As a Web Design Company Singapore, we have suggested clients to have a newsletter subscription, however many clients fail to utilize this marketing tool effectively.

Having read most of the queries on Quora & Medium regarding Email Newsletters, I thought of writing this article to let website owners know the ways to improve the newsletters and how they can impress their potential customers with offers, or introduce their services more effectively.

Focus on Audience

Make your emails focus on your audience, not yourself. Your customers are the ones that make your campaign a hit or a failure. The first step in creating email newsletters is to stop thinking of your business and step into customer shoes to know what they would like to see from you. Be a great resource to them and try to do what you can to include feedback from them. This can be with polls, comments, etc. Getting them engaged may help you build beneficial relationships for your business's future.

Avoid being Spammed

Take precautions to avoid having your email flagged as spam by major internet service providers. Many ISPs have strict security measures in place to detect spam before it is delivered to a client. These spam filters determine if an email is spam by relying on specific criteria. If an email displays too many of these indications, it is deemed to be spam and automatically deleted. These criteria include the use of words such as "discount", "save," and "free" in both the subject line and content of an email.

Although it may seem difficult to eliminate these words, there are creative ways to capture the attention of your customers and make them aware of your promotions through email without setting off any spam filter alarms. It's better to have an email reach your customers without these words than to risk having it not reach your customers at all.

Plan your calendar

Holidays are an important consideration when it comes to email marketing plans. Plan a calendar year ahead, keeping these dates in mind. You should develop a campaign related to holidays for Christmas, or Valentine's day for instance. You can increase sales if you do heavy marketing during the times of the year that business is slower.

Make sure your customers have an "opt out" option available on your emails. For whatever reason, you may get a reader that no longer wants to receive emails from you. Provide your end of the bargain in your emailing policy by allowing them to choose to end their subscription.

Let them know how often to expect emails from you, and what type of information will be contained in them. It is important to be truthful here, you don't want your customers to be annoyed if they end up with more emails from you than they expected.

To conclude with

Keep your email content fresh. Don't start repeating old information or re-using anything that you have previously written about in your emails. Your readers know when you've already said something and when you're out of ideas. Furthermore, if you notice that something in your emails, like templates, images, etc. just aren't garnering attention anymore, don't fear changing things around.


Should you be creating your very first campaign or just tweaking those which you're already running, use the strategies listed here to make it effective and successful. While creating newsletters you should also take into consideration the inline CSS code. Using the expertise of others is a great way to better your own skills, learn new techniques and reach success you never thought possible, so get to work today!